NASA flight director Gene Kranz is credited for saying "Failure is not an option", but in an interview, he shared that he never actually said those words. It was actor Ed Harris, portraying Kranz in the film Apollo 13, that said those very important, inspirational and memorable lines. While it is true at times that failure is not an option, failure is an important step in growth and innovation. So why is there so much stigma associated with failure?

If you watch enough rocket launches, you understand that there are always clearly established objectives with each mission. The bar should be set high with hope that all the mission objectives will be achieved. You should also allow room to stretch even further for the possibility of reaching goals to be established in subsequent missions. The reward for setting the bar seemingly just out of reach is that it may actually lead to success, but if not, there is extremely valuable data collected in the failed attempt. By analyzing the data extracted from the failure, we can focus on the areas to improve for next time and give birth to innovation.
I thought this quote by Samuel Beckett, with whom I share his namesake, seemed applicable.
Ever tried.
Ever failed.
No matter.
Try again.
Fail again.
Fail better.
-Samuel Beckett
No one ever enjoys failing, but it is only through this iterative process of trying, failing and failing better that allows us to grow and hopefully be successful to innovate in our endeavors. Let's try again!